This durable interactive ball starts blinking when you bounce it. The light is tightly and safely enclosed in a non-toxic sleeve that is then embedded into the ball during the molding process. This patent-pending technology requires no glues or adhesives making it 100% non-toxic. The Strobe’s light has a life of 200 hours, that’s over 36,000 throws! And during times of non-lighted activity the ball is still a playtime favorite with a fun texture Strobe scores a 5 out of 5 on the Durability Scale for the most aggressive chewers. A great everyday item for your Easter, Spring / Springtime assortment that still has longevity after the season ends!